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Shooting & Editing

NexGen Winners Surprise

Client: AAMS

Project Overview

NexGen Winners Surprise was produced for the Association of Advertising and Marketing Singapore (AAMS) to document the announcement of the NexGen Award winners.

The project followed a panel of judges as they travelled across Singapore to visit the agencies of the top three winners. Unaware that they had been selected, the recipients were surprised in person by the judges, creating a series of genuine and unscripted moments.

To provide context for each reveal, the judges shared their thoughts on camera, discussing the winning work and the qualities that distinguished each recipient. These reflections were interwoven with the surprise visits, allowing viewers to experience both the evaluation process and the emotional reactions of the winners.

Beyond documenting the events, my role involved identifying the narrative threads that connected each stop on the journey. In the edit, I shaped the judges' commentary, travel sequences and winner reactions into a cohesive story that balanced information with authentic emotional moments.

The result was a documentary-style film that celebrated emerging creative talent while capturing the excitement, spontaneity and human stories behind the award announcements.

Role