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Editing

Fairprice Meet the Fairmily

Client: NTUC Fairprice

Project Overview

A video editing project created as part of NTUC FairPrice's "Meet the Fairmily" outreach campaign, a scripted series designed to introduce the public to the people behind FairPrice and celebrate the individuals who keep the organisation running every day.

Directed by Sabrina Poon, this episode was one of five videos produced for the first season of the series. Although the piece follows a documentary-style presentation, it was built from scripted scenes and performance-driven moments rather than interviews.

As the editor, I focused on keeping the film pacy, clear and engaging through purposeful cuts, tight rhythm and careful selection of moments that preserved the personality of the featured employee while supporting the campaign's warm and approachable tone.

Role